Saturday, March 31, 2018

The Case For Using Vehicle Graphics To Advertise Your Brand

By Frances Evans


What's the first thing that comes to mind when you think of outdoor advertising? If you're like most people, there's a good chance that this was either a flyer or a huge roadside billboard. While there's nothing wrong with these, you'd be surprised to learn that MN vehicle graphics are actually an effective form of outdoor advertising. If you're skeptical, just take a look at the benefits you stand to gain from utilizing this medium.

The mobility of vehicle wraps is something you could take advantage of to place your adverts in optimal locations. Depending on the time of day, you could target busy highways or hit certain neighborhoods to enhance your visibility and exposure. Not only would this make your ads more effective, but it can also make a huge difference when you're trying to infiltrate certain segments of the market.

Even when dealing with the same agency, you'll find fleet wraps to be less restrictive than other forms of outdoor advertising. Most jurisdictions have laws regulating the design, placement and timing of the ads displayed on the latter. The fact that these limits don't always apply to vehicle wraps means you'll have more room for creative use of the medium.

Consumers need to come across an ad at least 10 times before the message sinks into their memory. This necessitates the use of several platforms when running a campaign, and it's here that mobile billboards can make the biggest difference. Why? According to studies, ads in motion are more likely to get noticed by consumers. This would not only ensure your message gets repeated views, but also increase its recall rate as well.

When utilizing a mobile advertising service, you have the ability to track the vehicles to map out the extent of your campaign. Most companies will provide reports for this purpose, but some go a step further to allow tracking using GPS systems. In either case, you'll have the insights you need to make adjustments and plan for the future.

Mass media isn't as effective as it once was in helping marketers make contact with their audiences. Newspaper readership has been going down for years, and broadcast channels now provide the option to avoid ads completely. On the contrary, billboards can't be fast forwarded or switched off. Instead, they grab people's attention to provide the perfect platform for communicating to your targets.

Multiple sources have suggested that the majority of consumers make purchasing decisions when they're outside their homes. Capitalizing on this factor will require you to position your ads strategically, which is where mobile billboards come into the equation. Thanks to their flexibility, you can engage consumers on all stages of their path-to-purchase without having to expand your marketing budget.

Traditional platforms still have their rightful place within the marketing landscape. Not only are most of them cheaper than their digital descendants, but they're also more effective at attracting attention without overwhelming the audience. This is especially true for vehicle wraps; they communicate to a broad spectrum of consumers without taking on an aggressive approach, thus giving you the perfect chance to make a good impression out there.




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